{"id":1902,"date":"2017-10-28T15:23:15","date_gmt":"2017-10-28T13:23:15","guid":{"rendered":"https:\/\/www.albertopozzi.com\/webmanager\/?p=1902"},"modified":"2021-01-10T17:54:55","modified_gmt":"2021-01-10T16:54:55","slug":"sui-social-media-smetti-di-fare-pubblicita-e-inizia-a-comunicare","status":"publish","type":"post","link":"https:\/\/www.albertopozzi.com\/webmanager\/sui-social-media-smetti-di-fare-pubblicita-e-inizia-a-comunicare\/","title":{"rendered":"Sui Social Media smetti di fare pubblicit\u00e0, e inizia a comunicare"},"content":{"rendered":"<p>Sui Social Media smetti di fare pubblicit\u00e0, e <strong>inizia a comunicare<\/strong>. <!--more-->Nel <strong>Social Media Marketing<\/strong> la comunicazione \u00e8 ascolto, empatia, suggerimento, squisitamente uno-a-uno. Non funziona come in tv, alla radio, sui giornali, in cui mandi un messaggio, e lo ripeti pi\u00f9 volte possibile, nella speranza di prendere per sfinimento chi lo ascolta. Su <strong>Facebook, Twitter, Linkedin Instagram, Snapchat, Pinterest, Google+<\/strong> non c&#8217;\u00e8 un comportamento unico da tenere perch\u00e8 ciascuno ha proprie regole. L&#8217;unica cosa che hanno in comune \u00e8 che per il successo del tuo canale \u00e8 imperativo <strong>costruire relazioni uno-a-uno<\/strong>, ascoltare, dialogare, guidare.<\/p>\n<p>Per cui associare la pubblicit\u00e0 ai social media \u00e8 un abbinamento molto pericoloso, quasi sempre\u00a0 fallimentare. Ecco perch\u00e8 sui social media devi smettere di fare pubblicit\u00e0 (se li stai usando con questo scopo) e <a href=\"https:\/\/www.albertopozzi.com\/webmanager\/social-media-marketing\/\"><strong>inizia a comunicare<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sui Social Media smetti di fare pubblicit\u00e0, e inizia a comunicare.<\/p>\n","protected":false},"author":1,"featured_media":1904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,138,241,129],"tags":[130,132,80,131],"class_list":["post-1902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","category-digital-marketing","category-ispirazioni","category-social-media","tag-social-media","tag-social-media-marketing","tag-social-media-strategy","tag-social-network"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - 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